I’m Rachel, founder and director of House of Dandelions floral design studio. My primary aim in life is to make people happy with flowers, whether that’s teaching someone how to arrange a simple vase for the home or creating a floral arch installation.
My floristry style is relaxed, wild and joyful, and inspired our beautiful countryside. The House of Dandelions ethos is all about finding magic in the details – even in the most insignificant of flowers (or indeed weeds). I love to include flowers with a significant meaning in a bridal bouquet, for example, or use scent to convey mood within a design.
I work from a garden studio in south-east London alongside my silver tabby Murray – style director, chief photobomber and constant companion. I love experimenting with colour and texture in my work. I also love leopard print, tapas, anything associated with York (my hometown), food-related podcasts, almond croissants, flower crowns, and watching Gardeners’ World with a large glass of wine.
I specialise in flowers for weddings and teaching workshops, as well as dried floral design. Last year I opened a dried flower emporium, and I'm really excited to grow this part of the business in 2021.
Before becoming a florist I worked for 12 years as an editor and journalist on a range of magazines including Country Living and The Flower Arranger. My favourite parts of the job were interviewing and styling photo shoots – luckily both skills come in very handy in the floral design world.
Sustainability is also at the heart of how I design. I work foam free, promote eco-friendly practices and use a lot of British-grown flowers and foliage. Last spring I discovered several wonderful local flower growers who I now work with regularly. I’m also hoping to elevate my own flower cultivation this year on our new allotment plot. (We’ll see how that goes!) Thankfully, I can always rely on the traders at London’s New Covent Garden Flower Market, as well as other independent growers across the UK, to provide me with incredible flowers all year round.